Essay on Consumer Behavior - Online Shopping DEPARTMENT OF BUSINESS STUDIES Consumer Behaviour in Online Shopping 2007-11-29 Authors: Tutors: … The main research question in thesis is how consumers behave while shopping online. To summarise the prior text and to answer the question what identifies an Online Consumer, one can draw the conclusion that for this research the important consumer characteristics that need to be identified are: 27 • Consumer Traits • • Attitude and Beliefs • • Demographics Impact of Reference Groups Online Behaviour •. This has been applied to gain understanding of the online consumer buying behaviour and has then been used in order to find which characteristics that are relevant to identify and segment the online consumer. Another influence of importance is the opinion leader. In order to broaden our own understanding of the subject we conducted our initial research in literature on consumer behaviour and e-commerce. The consumer then interprets the information that has been sent out in his own way based on specific factors for every consumer. Social characteristics The Social Characteristics are divided into three different categories, namely Reference Groups, Family and Social Role and Status. custom paper from our expert writers, Consumer Behavior – Online Shopping. 2 Research Approach There are two most commonly used research approaches, the inductive and the deductive method. 4 Research questions .............................................................................. .. 8 1. : To investigate the drivers of online purchasing behavioral in Malaysia based on the theory of planned behavior (TPB): a structural equation modeling (SEM) approach. What is online Shopping Behavior? 1 clarifies the fact that the factor price has two ttributes, saving money and price comparison. Like the positivistic approach it assumes a scientific approach to the development of knowledge. This has created a need to understand how the consumer perceives online purchases. Three Rs—research, recommendations, and returns—may hold the key to understanding consumers. Consumers from lower social classes would not have the same properties. Chapter 4 – Empirical Research Method This chapter will present how we have conducted our research in order to collect primary data and reach the objective of the dissertation. 4 Important Influencing Factors ........................................................ ..... 29 3. 6 Post-Purchase Strategies that Improve Customer Experience (with Examples), Revenue Marketing: Strategies you can use to close small and large deals, Customer Retention: 5 Powerful Strategies That Guarantee Growth, Abandoned Cart Emails: Using Psychological Principles To Influence Customers’ Decisions, The Mighty Product Page: Rethinking Product Descriptions, Designing A Content Engine: How To Create & Distribute To Drive Results, 8 Ideas on How to Increase Conversions on 404 Error Pages, Using JTBD Framework to Write Welcome Emails, The Paradox of Human Behavior in Web Design: Novel vs. Psychological Online Characteristics. It attempts to understand the decision-making … What makes retail consumers prefer one venue over another? The factor Trust is considered to be a concern on the emotional basis in the minds of the consumers. The Internet has developed into a “new” distribution channel (Hollensen, 2004) and the evolution of this channel, e-commerce, has been identified by Smith and Rupp (2003) to be the most significant contribution of the information revolution. There is an unbelievable amount of information you need to know to sell online. The theory got its name from the proposer, Hawkins Stern who had put this forward in 1962. 4 Important Influencing Factors When processing the previous literature in order to find what Specific Consumer Traits and Online Behaviour that need to be identified, we gained knowledge of which factors that were highly important for the online consumer. 78% of consumers are likely to shop on large online retailers, compared to 52% on marketplaces, and 43% on smaller web-stores. To further analyse the factors, we study underlying attributes that represent what way the factors affect the consumers. The process consists of five steps similar to those associated with traditional shopping behavior (Liang and Lai, 2000). About one-third of consumers said the top reason to shop online is the ability to shop 24/7 (32%), followed by lower price (29%), convenient (22%), and save time (17%). Research Findings. Consumer’s attitude towards online shopping refers to their psychological state in terms of making purchases over the Internet. Online Consumer Behavior. 1. 1. 2 Problem........................................................................ .......................... 6 1. Cite This Article: Lakshmi. Shop Now. The established research philosophy explains this approach when collecting and analyzing data. Therefore this research will limit itself to books since this is the product that is most widely bought on the Internet. Men's New Arrivals. 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